Naming rights can have the largest impact on consumers and pay long-lasting dividends. In addition to placing your name prominently as the event sponsor, stage sponsor, the property sponsor or even above a specialty area of the event – you must include interactive marketing. cSponsor ( given enough time in advance) can promote your naming rights package to engage consumers months before the event, compelling data collection at the event, irresistible giveaways and off-site commerce. Banners and strategic logo placement accompanied by a compelling argument to provide feedback in exchange for goods or services is always part of the project.