Increased brand loyalty – loyal customers are a business most valuable asset and emotional logic tethers the sponsor to the cause and links the consumer. Creating awareness and visibility – electronic and print media provide a vast amount of publicity opportunities for exposure vs expensive and 1 dimensional TV/Print ads. Reinforce or changing image – ties to events connect people to brands. Driving consumer traffic by showcasing products at event and offering discounts exclusively thru partners. Displaying community responsibility – millennials say social responsibility is the #1 factor that influences their impression of a company more than brand quality or fundamentals.

Naming rights can have the largest impact on consumers and pay long-lasting dividends. In addition to placing your name prominently as the event sponsor, stage sponsor, the property sponsor or even above a specialty area of the event – you must include interactive marketing. cSponsor ( given enough time in advance) can promote your naming rights package to engage consumers months before the event, compelling data collection at the event, irresistible giveaways and off-site commerce. Banners and strategic logo placement accompanied by a compelling argument to provide feedback in exchange for goods or services is always part of the project.

Creative ways to service attendees that show you care and giving VIP’s the clear distinction between general admission pricing and their pricing.  Over the past 21 years in the music business, Nicole has accrued hundreds of scenarios across many brand types to help craft your unique hospitality offerings. Hospitality starts at ticketing and continues post event. Food and Drink quality levels are undervalued at different pricing tiers. VIP access for patrons vs corporate guests. Helicopter arrivals to backstage entry for your elite guests is all part of a flowing design that we have facilitated specifically over the past 5 years.